Workshop to identify better tourism marketing strategies

 A tourism marketing workshop is underway in Port Moresby today, highlighting the issue with the theme "Reviewing marketing activities for tourism growth in PNG”.

The workshop aims to gather views from various stakeholders in the industry to assist with a comprehensive tourism planning process.

Tourism Minister Tobias Kulang said marketing must start locally and the marketing goals must be integrated and aligned with development and management. This is to ensure the appropriate messaging and outcomes are delivered.