The Honest Company

Jessica Alba's The Honest Company sued for being deceptive

According to legal documents obtained by E! News, Rubin claims the brand "deceptively and misleadingly labeled and marketed its products."

The Honest Company always has labeled its products, including sunscreen, diapers, multi-surface cleaner and more as "natural," but Rubin says they're anything but. The documents say certain products "contain ingredients that are not natural." Another of the products, Rubin claims, "is ineffective."