The first editions of the Tru Tok (corporate) and Tru Laip (lifestyle) publications will be available both online and in print. They represent the innovative spirit of the company’s management and marketing department, to transform their standard newsletters into two dynamic and engaging publications that will inform and inspire Trukai’s personnel and partners.
Online publishing has revolutionised the way information is exchanged across various industries in other markets and, as one of the first PNG companies to employ an online publishing strategy, Trukai is aiming to make the latest developments from within their business more accessible to their employees and international stakeholders.
To be produced bi-monthly, the publications will also have updates on Trukai’s corporate social responsibility and sponsorship initiatives.
Trukai CEO Greg Worthington-Eyre said it is important for employees to stay connected with the Trukai brand.
“With Trukai spread out across 13 locations in Papua New Guinea, communication is integral to our success,” he said.
“In order to keep our employees informed about what is happening with our business, we need to recognise and celebrate the achievements of our company.”
Tru Tok and Tru Laip feature contributions from a range of departments within Trukai, including rice development, quality control, finance and training.
There are also exclusive interviews with some of Trukai’s most well-known ambassadors such as Johnathan Thurston from the premiership winning North Queensland Cowboys, and head coach of PNG’s own SP Hunters, Michael Marum.
Mr Worthington-Eyre said the broad range of content is a reflection of Trukai’s scope of influence.
“Success came in a multitude of forms for those connected with the Trukai brand throughout the past year,” he said.
“It is therefore fitting that our magazines have more depth and variation than ever before.”
Just recently, Trukai also launched it new look website http://www.trukai.com.pg/