Adele and James Bay to win big at Brit Award, says Google

We have less than a week until we find out the winners and losers at this year's Brit Awards, but Google has pulled its data together to have a crack at predicting the future. How very Mystic Meg.

The tech giant's music streaming service, Google Play Music, and their video platform, YouTube, have analysed the streaming volumes of the artists nominated to see who would win if it was a popularity contest.

It's no shock that Adele is likely to walk away with the most prizes, including British Female Solo Artist and British Single for 'Hello'.

However, Google Play Music's data predicts that the star's multi-million-selling album 25 will be pipped to the post for British Album of the Year by James Bay's debut record Chaos and the Calm.

The singer-songwriter is also down to scoop the coveted Best British Male Solo Artist gong too.

Years & Years could have a good night as well. The British band are the favourites to take home both the Best British Breakthrough and Best British Group awards.

However, when Google looked at its YouTube data for the most streams on the platform, the winner predictions changed slightly.

James Bay loses his Best British Male Solo Artist gong to Calvin Harris, while Years & Years lose out on Best British Group to One Direction.

The full list of Google's Brit Awards 2016 predictions are as follows:

Google Play Music

Best British Album: Chaos and the Calm - James Bay

Best British Group: Years & Years

Best Male Solo Artist: James Bay

Best British Female Solo Artist: Adele

Best British Single: Hello - Adele

Best British Breakthrough: Years & Years

Best International Male Solo Artist: Justin Bieber

Best International Female Solo Artist: Ariana Grande

Best International Group: Major Lazer

YouTube

 

Best British Group: One Direction

Best Male Solo Artist: Calvin Harris

Best British Female Solo Artist: Adele

Best British Single: Hello - Adele

Best British Breakthrough: Years & Years

Best International Male Solo Artist: Justin Bieber

Best International Female Solo Artist: Ariana Grande

Best International Group: Major Lazer

"The Brits is without doubt the biggest event in the UK music calendar and we're proud to have YouTube and Google Play Music involved as key partners this year, with both helping to make the event truly global, and accessible to music fans everywhere," said Christophe Muller, Head of International Music Partnerships at YouTube and Google Play Music.

"Our predictions are based on a number of key factors which we feel give an interesting insight into the potential winners.

"While Adele coming out on top may be of no surprise, the duel for Best British Group between One Direction and Years & Years is a close one and we look forward to seeing who comes out top on the night."

The Brit Awards 2016 will be hosted by Ant & Dec at London's O2 Arena on February 24. It will be broadcast live on ITV from 8pm.

Adele, Justin Bieber, Rihanna, Little Mix, Jess Glynne, The Weeknd and Coldplay are among the confirmed performers.