online marketing

The biggest game changer in African fashion is...the internet

In 2014, when Beyoncé was spotted wearing a skirt and jacket from South African brand Kisua, it sold out in days. The musician's stylist had come across the brand online.

"The internet is a great leveler," says Kisua's Ghanaian founder Samuel Mensah. "The speed with which you can access markets and can generate awareness about your brand is unprecedented in the history of fashion."

Tech Tent: Fake ads, fake news and real voice tech

But now the two web giants are under pressure over another kind of fakery - fake advertising.

On this week's Tech Tent we hear about the advertising industry's mounting anger over a problem that is damaging its credibility with its clients. When advertising began to move online, there was the promise of much better targeting and much more accurate measurement of how well a marketing message performed.

Instead all sorts of issues, from bots that generate phony views of ads to the placing of advertisements next to unsuitable content, have shaken confidence in the industry.