African fashion

The biggest game changer in African fashion is...the internet

In 2014, when Beyoncé was spotted wearing a skirt and jacket from South African brand Kisua, it sold out in days. The musician's stylist had come across the brand online.

"The internet is a great leveler," says Kisua's Ghanaian founder Samuel Mensah. "The speed with which you can access markets and can generate awareness about your brand is unprecedented in the history of fashion."