Roots Long Grain Rice

Jonathan Thurston backed new ‘ Roots Long Grain’ rice launched

This is a new rice product introduced under Trukai’s popular ‘ROOTS’ value brand, which is focused on providing a value for money, high quality rice for grass roots consumers.

“With the launch of our Roots Long Grain Rice range we are providing an affordable rice option to the low-income consumer, while still providing a product that is of high quality and flavour,” said Trukai GM Sales and Marketing, Andrew Daubney.