FIFA coach and member of the FIFA technical study group, Vera Pauw, said coaches must give athletes the confidence to be themselves and say what they think in a positive way.
Pauw explained that when athletes are exposed in the media, the publicity gives them confidence and develops them not only in their sporting career but education and professional careers as well.
She said the coach must lead by example by being open to the media and contribute positively on behalf of the team.
“Coaches must always be positive as they need the media and the media needs them.
