The UK's new information commissioner has called for the country to adopt forthcoming EU data protection laws, despite its plan to leave the Union.
"I don't think Brexit should mean Brexit when it comes to standards of data protection," Elizabeth Denham told BBC Radio 4's PM programme.
She added she would press WhatsApp over plans to share data with Facebook.
The new EU data protection regulations are designed to strengthen the rights individuals have over their data.
The idea is to make companies take the issue of data protection far more seriously.
The rules make it mandatory for large companies to employ a data protection officer and data breaches must be reported within 72 hours.
The legislation will take effect in 2018 and will apply to any company that handles EU citizens' data, even if that company is not based in Europe.
"The UK is going to want to continue to do business with Europe," Ms Denham told the BBC's Chris Vallance.
"In order for British businesses to share information and provide services for EU consumers, the law has to be equivalent.
"The UK was very involved in the drafting of the regulation - it will likely be in effect before the UK leaves the European Union - so I'm concerned about a start and stop regulatory environment."