vinyl records

Music lovers seek authenticity in plastic

This trend comes despite the assumption that the digital age would eventually do away with analogue.

Professor Fernandez and her fellow researcher Professor Michael Beverland from the Royal Melbourne Institute of Technology decided to investigate the trend by focussing on the allure of vinyl records.

They conducted in-depth interviews with collectors from New Zealand, the UK and the US.

Most were men, mainly in their 20s and 30s. One put in his wedding vows that his wife would never make him stop collecting, another had 7000 records stored in his mother's garage.