TruCare brand

Trukai launches healthy living product

Focusing on health and strength within Papua New Guinea, TruCare will incorporate both urban and rural sectors, with Trukai’s existing framework forming the foundation of the company’s CSR structure.

Trukai’s ongoing commitment to the remote areas of PNG focuses on promoting ‘Healthy Eating’, especially the importance of a healthy diet. With malaria, child illness, and tuberculosis still prevalent in rural communities, the role of rice in improving the immune system forms an integral part of the brand’s strategy.