In front of a large crowd at Raumai 18, at the Main Market, a police officer pulled out the lucky winner’s name, and handed it over to the FM 100 crew to call, live on air.
The winner answered using the winning tagline: ‘Mmmmm, em i Trukai’.
While the team is verifying the identity of the winner, Momase regional sales manager, Clint Hamei, said the TruAdventure promotion was one of Trukai’s biggest promotions of the year.
“It started early in December and ended at the end of January, basically promoting Trukai rice, which is our biggest brand.
