That's according to Mahuki, Te Papa museum's innovation accelerator hub which helps to develop innovative ideas into global digital businesses for the cultural sector.
Its outreach coordinator, Sulu Fiti, who is Samoan, said he stood out in the technology sector as it has so few brown people.
But he said that hadn't stopped him making his mark in a highly competitive sector.
"What I did and what I still do is attend meetups and you go there and find like-minded people. When I first started going there wasn't a lot of brown faces.