Social media platforms

Peppa Pig blocked from China's Douyin video platform

Social media users in the country noticed video clips of the cartoon were being removed on Saturday, and on Monday, state newspaper Global Times said that the #PeppaPig hashtag had been removed from the Douyin video website, while searches for "Peppa Pig" on the site produced no results.

Many papers also note that the platform appears to have added "Peppa Pig" to its list of blacklisted content.

The Peppa Pig cartoon is hugely popular in China, but despite being targeted at a pre-school audience, it has found mass appeal with Chinese adults in recent months.