Now, it's arrived in the US in the form of Coco Loko, a new product marketed as a stimulant and stress reducer.
What is it?
Coco Loko is a snortable chocolate powder created by an Orlando, Florida-based company called Legal Lean. Nick Anderson, 29, founded the company and came up with the idea for the product.
"You get a nice minor euphoric rush. You feel a calm energy and focus. You feel motivated to want to go out and dance or be social," Anderson said. "You feel yourself; you just feel a nice positive vibe and energy to you."