Regional tourism markets

Regional marketing heads talk tourism growth

The 4th Regional Marketing Meeting discussed a number of initiatives targeting tourism growth including the annual tourism marketing event South Pacific Tourism Exchange (SPTE); a new brand to market the region globally; and a regional marketing plan for endorsement by the meeting.

The annual meeting of marketing executives has been organised by the South Pacific Tourism Organisation (SPTO), the region’s peak tourism development and marketing body, since 2013 when it was first held in Samoa.