Its signature platform launched recently in the country is the Coke studio; bringing together artists from different genres, eras and regions.
Now getting on board as the major sponsor for the PNG Musik Awards, Coca-Cola is bringing a number of these artists to perform at PNG’s biggest music event.
The Musik Awards is another opportunity for these artists, some of whom are from underground genres, not widely known by the PNG audience.
Planet Native, a hip-hop group, is one of such and has been selected to perform at the event as the night opener.