Pepsi

As a bronze sponsor and the official beverage sponsor, Pacific Industries is extending its support with a generous sponsorship valued at K45,000.

The pull-out of iconic western brands from Russia is gathering momentum, with Starbucks, Coca-Cola and Pepsi joining McDonald’s in pausing operations in response to Russia’s invasion of Ukraine.

Pepsi faced criticism after being accused of appropriating Black Lives Matter with its Kendall Jenner ad.

Nivea was also in trouble after using the slogan "white is purity" to advertise deodorant in the Middle East.

We asked Lillian Sor, an executive at UK advertising agency Grey London, to explain how big marketing campaigns like these get made.