"Qandeel Baloch has been killed, she was strangled to death by her brother, apparently it was an incident of honour killing," Sultan Azam, a senior police officer in Multan, told AFP.
Baloch, believed to be in her twenties, had travelled with her family from the city of Karachi to Muzzafarabad village in central Punjab province for the recent Eid holiday.
Police were informed by her family that the killing took place on Friday night.
