And the messages about media and tech start almost from the moment they're born: TV will rot your kid's brain! Video games are evil! Kids don't know how to have conversations anymore!
It all boils down to the idea that too much media and tech will ruin your kid -- or make them fat, dumb, and mean.
But obviously that's an oversimplification. The truth is more complicated -- and a lot less scary.
Here we break down the scariest media and tech rumors and give you some solid research and simple, no-stress advice.