This event serves as a platform for weavers, carvers, Bilum makers, and collectors of indigenous arts and crafts to showcase and sell their creations; a significant avenue for income generation for the local community as well.
In the Melpa language, "Wal" means "Bilum". The festival aims to promote opportunities for Bilum weavers, arts and crafts enthusiasts, and artisans behind Bilum Caps, traditional bows and arrows, grass skirts, and carvings.
Husband and wife, Julie and James Kewa lead the festival.