First launched in February 2021 in Fiji, PNG, Samoa and Tonga, the digital literacy and safety initiative ‘I Am Digital’ aims to deliver targeted and localized information to educate and empower Pacific Island teenagers, youth and parents on how to have safer and positive online experiences.
The pilot phase of the initiative ran for five weeks and reached 7.1 million people in that time with a viewership of 12.65 million times on Facebook alone.
