Gmail scans

Gmail to end ad-targeting email scans

TheĀ tech firm revealed the changeĀ in a blog at the end of last week.

Google promised to make the move before the year's end to bring the consumer version of Gmail in line with its business edition.

The firm had faced much criticism over the years for the scans.

Gmail man

The measure helped justify the cost of offering the public one gigabyte of "free" webmail storage in 2004 - an offer that was so much greater than the competition at the time that many originally believed it to be a joke.