Eat Smart Campaign

The East Smart Campaign was launched on Thursday, 16 December, 2021 with the aim of promoting healthy and nutritional eating and creating behavioral change around food across Papua New Guinea.

Australian High Commissioner Jon Philp said, “Australian High Commissioner Jon Philp said during the launch, “Eat Smart Campaign em kamap lon gutpela taim, na emi innovative wok lon givim bikpela luksave lon agriculture sekta na promotim helt.”  (The Eat Smart Campaign is a timely and innovative initiative to raise the profile of the agriculture sector and to promote health.)

The campaign is aimed at promoting healthy eating choices, by encouraging Papua New Guineans to use simple local produce straight from the land and creating nutritional wholesome meals, values which are aligned with the company’s TruInspiration campaign through its Trukai brand.

Trukai Industries Marketing Manager, Maryanne Tom said this partnership is a progression of the great relationship already in place with the Healthy Food Co’s founder and current Trukai Brand Ambassador, Chef Julz Henao.

The focus aims to educate people on the importance of healthy living and to appreciate the local produce readily available to benefit everyone.

The need to promote better living is imminent in the country as there is an increase in lifestyle diseases like cholesterol, blood pressure, high blood pressure and diabetes.

CPL Group CEO, Navin Raju said the country has an abundance of healthy produce and it can be sourced locally. Every region has a different range of products and when incorporated into a healthy diet, will assist and reduce lifestyle diseases in the country.