Skepta, Giggs, Sampha and Jorja Smith all feature on the rapper's 22-track project.
More Life debuted on Apple's iTunes Radio, where it was played in full, a move other radio stations around the world followed.
It meant millions of listeners being introduced to new UK talent.
The platform and exposure Drake has given the four UK acts is something that record labels spend millions, and hire whole departments, trying to achieve.
And that's often with little success.