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Firm aims to increase data penetration

Digicel PNG is on the path now to increase data penetration throughout the country through the use of its recently launched service, free Facebook.

Acknowledging Facebook as the largest social media platform globally with 1.6 billion customers, Digicel PNG partnered with Facebook to provide free browsing to its PNG customers.

Digicel managing director mobile, Shivan Bhargava, said Facebook may possibly be a starting point to get more Papua New Guineans onto social media.

Free Facebook takes off quickly

Digicel head of products, Paul Byrne, said the company has seen positive response following the soft launch in July 22.

Not stating specific numbers, he says Digicel has seen a massive uplift from a numbers perspective.

He also noted that this remarkable result has been achieved prior to any advertising campaigns being rolled out.

“We just started our advertisement campaign on Monday so we’re expecting really big uptake and increase in people using Facebook on our network.”

Digicel's 'saik ap' morning

This is the concept behind Digicel PNG’s efforts to get staff involved in weekly Staff Motivate Sessions.

This morning was no different as staff were led by Loop PNG and Trend Media staff as they carried out a dance movement routine energised with Justin Timberlake’s Can't stop the feeling song playing in the background.

The “active” 30 minute staff “encouragement” activities has been in place since last year, following a staff company “Wellness & Peak Performance week”.

Digicel delivers free Facebook to PNG

The option to switch to free Facebook was officially launched last night (July 26) at the Laguna Hotel in Port Moresby. This exciting development was introduced to Digicel staff during a soft launch at the company’s headquarters in Port Moresby and other regional sales offices in Lae, Kokopo and Mt Hagen on July 22.

The newly-launched option to switch to free Facebook mode is accessible via smartphone

Facebook apps or on Facebook.com only when attached to the Digicel network.

Trend Media launches Pacific’s first high definition commercial production unit

Headquartered in the TVWAN television studios in Papua New Guinea, this new Commercial Production Unit is fully resourced to produce High-Definition (HD) TVCs, commercial programmes, corporate videos, digital video and radio jingles for advertisers, local bodies and organisations.

High-definition signal enhances both the picture and the sound on TV so they are crisper and more detailed than ever before.

Digicel staff take part in Biggest Morning Tea cancer awareness

The awareness was in support of the PNG Cancer Foundation’s Biggest Morning Tea (BMT) campaign.

BMT campaign is a fun and easy way for communities, business houses, friends and family to come together over a cup of tea and start the conversation about cancer.

The campaign gives the people of PNG access to education and information on cancer awareness and prevention during the month of May.

The awareness team comprised of health specialist Lois Booker, breast cancer survivor Wendy Kini and PNGCF fundraising and marketing manager Hayley Chown.

Digicel founder in PNG

O’Brien is the founder, patron and owner of the Digicel Group and Foundation here in Papua New Guinea.

This morning he paid a visit to all the Digicel staff and workers based in Port Moresby.

Upon addressing the Digicel staff and workers, he said: “Any business that makes profit within a market should always give back to the communities from which it draws its strength, through the building and regeneration of these communities. This has always been a fundamental belief of mine and I’m proud to say a core value of Digicel”.

Digicel announces sponsorship for Madang annual golf event

The Madang Open 2016 will run over two days from Saturday June 25 until Sunday June 26.

At the cheque presentation held on Tuesday May 3 at the Madang Golf Club, Digicel Sales Area Manager, John Rem said Digicel was thrilled to sponsor Madang’s annual sporting event.

“At Digicel, we are great supporters of many other regional and international golf tournaments, it’s important to look after events that matter in our regions,” he said.

Digicel boost’s PNG Music awards with K80,000

The sponsorship, which allows Digicel to gain naming rights, will assist in staging the event scheduled on April 30.

This is the fourth year that Digicel has sponsored the awards night and throughout this time, the company has helped put the spotlight on hundreds of PNG’s very talented musicians and singers.

Musicians and bands, whose songs had been frequently requested by listeners on YUMIFM in 2015, will finally be recognized on the night for their effort in promoting PNG style music.

Digicel set to take on Ginigoada in netball final

This is a first for Digicel to make it to a netball grand final.

Coach Susan Pala said it had been a long road but hard work and commitment has paid off.

“We first entered the competition in 2010 and worked our way up from the lower divisions to division 5 and 6 this season.

“We're very excited and looking forward to Sunday,” said Pala.

Digicel has beaten Ginigoada twice already this season, which Pala said has given the girls a lot of confidence for the game.

“The girls will give a 120 percent effort tomorrow to play their best and win,” said Pala.