In an interview with Business Advantage PNG, PNG’s High Commissioner to the UK, Winnie Kiap, says PNG has to tap into a growing young population of coffee drinkers in the UK.
‘They are becoming a big nation of coffee drinkers because the young population now prefers to be identified with coffee than with tea. It’s a coffee generation. So that’s the market that we have to target,” said Kiap.
The announcement by Kiap follows two successful trade delegations which have boosted awareness.