The East Smart Campaign was launched on Thursday, 16 December, 2021 with the aim of promoting healthy and nutritional eating and creating behavioral change around food across Papua New Guinea.
Australian High Commissioner Jon Philp said, “Australian High Commissioner Jon Philp said during the launch, “Eat Smart Campaign em kamap lon gutpela taim, na emi innovative wok lon givim bikpela luksave lon agriculture sekta na promotim helt.” (The Eat Smart Campaign is a timely and innovative initiative to raise the profile of the agriculture sector and to promote health.)
