Figures from price comparison and switching service uSwitch suggest that no fewer than six of Britain's top ten bestselling handsets were iPhones this year.
And six was the magic number for Apple as the 16GB model of the iPhone 6 outsold the rest in 2015, followed by the 2-year-old iPhone 5S.
The 64GB version of the iPhone 6 came in third, with the base model of this year's iPhone 6S in fourth place.
The figures make bleak reading for Samsung, as its flagship Galaxy S6 only just cracked the top five, its 32GB incarnation pushing the iPhone 5C into sixth.