Whose fault is it when ad campaigns go wrong?

Pepsi faced criticism after being accused of appropriating Black Lives Matter with its Kendall Jenner ad.

Nivea was also in trouble after using the slogan "white is purity" to advertise deodorant in the Middle East.

We asked Lillian Sor, an executive at UK advertising agency Grey London, to explain how big marketing campaigns like these get made.

Google Home confuses users with apparent ad for 'Beauty and the Beast'

When some Google Home owners turned on their virtual assistants Thursday morning, the device delivered the usual weather forecast, calendar of events and other updates. And then they heard something else: "By the way, Disney's live action 'Beauty and the Beast' opens today."

People soon took to social media sites to complain about what they thought was an advertisement.