The season was open with the launch last week at the Laguna hotel, witnessed by hundreds of Motu-Koitabuans.
Following the launch, the call has been made for contestants into the annual Hiri Queen competition, normally held as part of the festival.
The contesting female has to be between the ages of 15 - 21, and nominated to represent one of the 14 Motu-Koita villages.
A tentative program is yet to be released but event coordinator Nou Pipi has confirmed that the venue of the event will be moved to the further end of Ela Beach, nearer to the ring road.