Bryant, an 18-time All-Star and five-time championship winner with the Los Angeles Lakers, is feared dead following the tragedy that saw five people killed when an aircraft went down near Calabasas, California.
Before the first game of Sunday's NBA programme, a home fixture for the Denver Nuggets against the Houston Rockets, a moment of silence was held to mark the tragedy.
Players from both sides bowed their heads as stadium lights were dimmed to remember global superstar Bryant.
The 41-year-old spent his entire 20-year stellar career with the Lakers, and as well as his NBA achievements he also won two Olympic basketball gold medals with the United States.
The Rockets & Nuggets hold a moment of silence for Kobe Bryant. pic.twitter.com/5LV9ddyi42
— NBA TV (@NBATV) January 26, 2020
At the next game between the San Antonio Spurs and the Toronto Raptors, the teams initially let the shot clock run down as fans chanted "Kobe" in tribute.
Pausing to remember a great one, gone too soon. pic.twitter.com/YOAIkldiX4
— Toronto Raptors (@Raptors) January 26, 2020
Photo Getty Images Caption: Kobe Bryant on LA Lakers duty