Processed kava obtained from primary kava roots purchased from farmers along the North Coast of Madang and sold in markets in Fiji and other Pacific islands are highly sought after.
This was pointed out recently by sales representative from a kava processing company from Fiji called Niugini Kava whose popular market brand Kava Toks was showcased recently at the Madang Investment Summit.
The company set up a stall at the Sugeng Aben Park near Madang Resort Hotel where it showcased products made from kava that originated from along the NCR in Madang.
An agent for Niugini Kava had been buying kava roots from smallholder farmers along the NCR and later shipping it overseas for processing and marketing.
According to the Niugini Kava sales executive, Paul Boga, the flavours from kava roots from Madang are much loved by consumers in Fiji and other markets in the Pacific particular because it is produced organically.
Kava—or kava kava—is a root found on South Pacific islands. Islanders have used kava as medicine and in ceremonies for centuries.
Boga explained that kava has a calming effect, producing brain wave changes similar to changes that occur with calming medicines such as diazepam (Valium, for example). Kava also can prevent convulsions and relax muscles. Although kava is not addictive, its effect may decrease with use.
Traditionally prepared as a tea, kava root is also available as a dietary supplement in powder and tincture (extract in alcohol) forms.
He said kava's calming effect according to research may relieve anxiety, restlessness, sleeplessness, and stress-related symptoms such as muscle tension or spasm. Kava may also relieve pain.
Picture: Fiji company Kava Toks promoting kava products play roots from Madang that were imported from Madang to produce the drink. Picture by James G. Kila