SP Brewery has officially launched its SPB Go Places Campaign in Papua New Guinea.
SPB Go Places is a new age recruitment campaign, designed by Heineken and creative author Dr. Seuss.
The campaign brings the best of Marketing and Human Resource concepts together, bridging the gap between corporate branding, pride of SPB employment and search for professional talent in PNG.
Operating in the country for over 60 years, SPB has taken a joy in developing a large number of PNG’s leading professionals in the market.
In line with the company’s theme ‘Back to Normal and Preparing for the Future’, SPB’s Managing Director Stan Joyce said ‘Our economy is going through some tough times- Papua New Guinean talent is more valuable to us than it has ever been.
People Development has always been a priority for our company only that, this time it is the top agenda.’