The online-retail giant is letting customers subscribe to its video-streaming service by itself for the first time, CNN Money reports — creating a standalone service that acts as a direct competitor to Netflix.
Amazon has been heavily investing in its digital-content business in recent years. But until now, it has only ever been available as part of Amazon Prime, Amazon's subscription service that also includes free one-day delivery.
But now customers will be able to subscribe on a month-by-month basis just to the video options — straightforwardly named Amazon Video.
