Throughout Madang, banners of the red ribbon signifying the fight against HIV/AIDS have been put up.
Even companies like the Trukai Industries Madang depo have joined in, putting up a banner since Wednesday.
Today, all staff came to work with a red ribbon.
"This is an annual thing for Trukai. We support a lot of health programs, and World AIDS Day is one of them,” said Jillanne Valu, regional sales manager - Momase.
“It's sad to see a lot of people dying from this disease that can be avoided."