New Nielsen research, commissioned by Vevo, has shown that music videos from artists like Swift regularly draw equal, if not bigger, audiences than most network TV shows in the US (via Variety).
For example, in the week that Tay-Tay's star-studded 'Bad Blood' music video dropped, 18 million US viewers watched her catalogue of videos. That's an audience only surpassed by one show, NCIS: Los Angeles.
And it's not just Swift who draws TV-sized audiences. In the week of 'Hotline Bling', almost 6m US viewers watched Drake's videos, beating a number of hit TV shows.