Samsung

It comes as prices of chips have recovered from a post-pandemic slump and demand for artificial intelligence (AI) related products booms.

South Korea-based Samsung is the world's largest maker of memory chips, smartphones and televisions.

The device was revealed ahead of its heavily-rumoured official unveiling at the Galaxy Unpacked event on 11 February.

The first-look focused on the smartphone's ability to sit at a 90-degree angle during video calls.

It also noted that the presence of a "small crease" on the screen was a "normal characteristic".

The surprise advert confirmed that previously leaked renders of the device were mostly accurate.

The world's biggest smartphone and memory chip maker said operating profit fell 56% from a year earlier.

The results reflect a broader industry slowdown, weighed down by the US-China trade war.

The firm also faces more possible disruption to its chip business due to a trade row between Seoul and Tokyo.

The South Korean firm posted operating profit of 6.6 trillion Korean won ($5.6bn; £4.6bn) for the three months to June, a 56% drop from the 14.87 trillion Korean won posted in the same period a year earlier. The result was in line with company estimates.

The Australian Competition and Consumer Commission (ACCC) alleges Samsung's adverts made "false" claims about using its phones while swimming and surfing.

The ACCC said it had reviewed more than 300 Samsung adverts before launching its legal action.

Samsung told Reuters it would defend the case and stood by its adverts.

In its statement, the ACCC said Samsung adverts depicted phones being exposed to seawater and swimming pools and claimed that this would not affect the device during its working life.

The devices now support expandable memory of up to 400GB with a Micro SD Card and are equipped with the latest premium application processors offering powerful performance and sophisticated image processing.

In addition, the Galaxy S9 and S9+ give users the peace of mind knowing that their phone is protected by

Consumers now want a smartphone camera with state-of-the-art technology, so that they can express themselves with high-quality images and tools to tell their own, unique story.

The new Samsung Galaxy S9 and S9+ cameras are built with these consumers in mind, with a Super Speed Dual Pixel sensor with dedicated processing power and memory that can combine up to 12 frames into one amazing shot with high photo quality.

The Galaxy S9 and S9+’s camera features include:

Whether users are watching their favourite movie or streaming their favourite artist’s latest album, sounds are clear, crisp and rich in quality.

The new Galaxy S9 and S9+ also support Dolby Atmos, giving the effect of 360-degree sound.

The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display.

According to the company, the smartphones are set to reimagine the way people communicate, share and experience the world.

Made for an age in which consumers increasingly communicate and express themselves with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s most advanced camera ever.

Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalised AR Emoji, the Galaxy S9 and S9+ ensures users will never miss a moment making everyday epic.

DJ Koh, head of Samsung's mobile division, told CNBC News: "I am already working on it."

The company already has a voice-controlled assistant called Bixby on some of its devices, which can send messages and set reminders.

One analyst said Samsung would have to differentiate itself from competitors.

Voice-controlled smart speakers are typically used to play music, set a timer, add items to a shopping list and control other internet-connected gadgets around the home.

The Samsung Galaxy S8 is definitely not a vanilla Android smartphone which you will get bored of within a couple weeks of usage. And you can never be sure that you know your Galaxy S8 well. The device will come up with some pleasing software surprise whenever you hunt for it. 

While Bixby totally takes the back seat in India, the Galaxy S8 has more than enough to offer on the software front. Here are 10 features to look forward to in the Samsung Galaxy S8 which you will absolutely love. 

1) Samsung Pay