This was the strong message to emerging designers by Pacific Runway Fashion director, Failepou Peni, during her visit last week, as guest to the inaugural PNG Fashion Week.
With 35 years of experience up her sleeve in the fashion industry, Ms Peni knew enough, to advice participants of the three day workshop staged by PNGFW.
Peni and the local women identified non-accessibility to many things including market platform and quality materials as a common hindrance.
In this regard, she stressed on online marketing as the perfect platform to do business.