Jacob Ilave

Bringing out talents with Sprite

This idea is captured through Sprite Saikap – the PNG adaptation of Sprite’s global campaign “Obey you”.

In its second year now, the event is staged with the main message to encourage young people to step out of their comfort zones and follow their passions.

“We understand that with the literacy rate in PNG, sometimes, people are not so academically talented. So Sprite Saikap is just to encourage them that you don’t have to be school smart or book smart to make something for yourself,” said campaign manager Jacob Ilave.