Formula One

Formula One relaxes social media rules for teams

Ecclestone, ousted as the sport's commercial supremo in January after Liberty Media completed their takeover, was famously sceptical about social media and highly controlling of all video content from inside the paddock.

Much of Formula One's revenues comes from television deals with broadcasters.

Liberty Media have made fan engagement a priority, however, and are determined to build the brand through social media and digital channels.