The idea is to cut out the middle man by controlling the quality processing and production of coffee products for selling at an affordable price, as well as for exporting.
Vitis Industries Limited, Managing Director, Sergei Mossin, says currently there is an oversupply of coffee on the market following the entry of non-traditional coffee growing countries.
He says this oversupply will continue for a number of years and it is not a viable option to sell coffee beans to a middle man to produce coffee products.
