Apple Music

There had been speculation that the tech giant was planning to shutter the music service it launched in 2001.

The firm also revealed a number of new privacy measures at its annual developer conference in San Jose.

A new sign-in will be an alternative to logging into apps using social media accounts, hiding the user's email address and data.

iTunes will remain unchanged on Windows platforms.

The announcements were made at the WWDC conference, where the tech giant outlines its software plans for the months ahead.

"You're tellin me I switched to Tidal & Frank gotta go and drop an album exclusively for Apple Music?" one person tweeted. "I do not have time for you Frank Ocean."

Ocean's release was just the latest example of tech companies vying for exclusives on new albums in a bid to attract customers. It's a tactic that has become more common over the last 18 months as streaming services try to differentiate themselves in an increasingly competitive and combative market.

When it was released in November, it could only be bought physically or downloaded.

The album, which will be available to members on Friday, includes the songs Hello and When We Were Young.

In June, Apple reached an agreement with two leading indie music groups, paving the way for thousands of labels to join its new streaming service.

The Life of Pablo was made available to outside music services on April 1, mere weeks after Yeezy vowed it would only ever be available on TIDAL.

Now, a fan has filed a potential class-action lawsuit in San Francisco in objection to Kanye West going back on his initial promise.

Justin Baker-Rhett is accusing the rapper and TIDAL of collecting user data for 2 million new subscribers under false pretenses (via Billboard).

The suit also alleges that West broke a vow to never sell The Life of Pablo by eventually making it available for purchase on his website.

From tracking your movements (including how fast you're walking) to sticking its nose into your contacts book and photo albums, the music streaming service is becoming the digital world's untrusting, jealous spouse.

Sadly, if you want to continue making use of the Apple Music rival, there's not a lot you can do - you're going to have to sign your life away.

For its part, Spotify has claimed the privacy update is simply a means to "provide, personalise and improve your experience". But take a look at some of the things Spotify wants to monitor and decide for yourself...

Instead, the retail giant turned service provider has claimed it is looking to further enhance the overall experience of existing Prime customers.

The singer tweeted Thursday that after Apple decided it would pay artists royalties during Apple Music's free trial, Swift "decided to put 1989 on Apple Music...and happily so."

Swift's representative confirmed the tweets.

Swift wrote a critical Tumblr post Sunday about Apple's initial decision to not pay artists during the trial, which begins Tuesday. Apple later changed its decision.

Swift has pulled "1989" from other streaming services. She wrote on Twitter: "This is simply the first time it's felt right in my gut to stream my album."