Promoting positive messages

The annual fun run event is a PNG Olympic Committee initiative which commenced in 1983.

This year marks the 20th year of Trukai Industries Ltd's sponsorship for this event.

Sunday, June 16th, is the date set for the 2019 Trukai Fun Run.

According to the PNG Olympic Committee, the annual Trukai Fun Run is the biggest event of its kind in the Pacific, with its popularity growing every year as tens of thousands of people take part in what has become a nationwide event.

In its initial years, SP Brewery were the major sponsors through their brand Pepsi Cola and runners of all ages and sizes took part in what was then known as the Pepsi Fun Run.

The fun run underwent a name change when Trukai Industries took over as major sponsors of the event.

It has become one of Trukai’s largest corporate social responsibility programs over the years.

The deputy secretary-general of the PNG Olympic Committee, Andrew Lepani, highlighted this when he said the brand uses the opportunity to promote social and human development messages.

“Over the years this has ranged from messaging around HIV awareness and cancer awareness to tuberculosis as well,” Lepani stated.

“Starting last year, the fun run entered into a partnership with the United Nations to promote the Sustainable Development Goals. And that partnership has continued this year, as you would have noticed some of the 2019 Trukai Fun Run shirt, at the bottom of the front, is messaging around SDG number three, ‘Good health and wellbeing’.”

Meantime, in support of Trukai’s 20th year of sponsorship, the firm has secured a special visit by Australian rugby league legend, Jonathan Thurston, and other Cowboys legends who will attend the auction in March to help raise funds for Team PNG.

100,000 t-shirts will be available for the Fun Run this year and they will be auctioned to the public and private sectors on March 6th and 7th in Lae and Port Moresby respectively.

(Loop filepic)

Carmella Gware