Coca-Cola PNG Ltd has signed a five-year agreement with the PNG Rugby Football League as naming rights sponsors of the National Schools Rugby League competition.
PNGRFL chairman, Sandis Tsaka, applauded the partnership, saying the signing was significant as it invests in the future of PNG boys and girls.
The memorandum of understanding that was signed with Coca-Cola in September was formalised today at the National Football Stadium.
PNGRFL chairman, Sandis Tsaka, said the National Schools Rugby League competition provides a pathway for both male and female students, between the ages of 14 and 18, opportunities to aspire to becoming a Kumul or an Orchid and represent PNG at the international stage.
“We run three divisions under the schools rugby league program that caters for the under 14, the under 16 and under 18,” he said.
“We are also mindful that Coca-Cola is an international brand that is mindful of governance and management issues going forward. We’ve worked over the last six months, which has been a tedious process, to give them confidence that the program and the governance and management of PNGRFL is up to the level where we can bring credibility, not only to the sport but into the management of the program going forward.”
Meantime, Coca-Cola Amatil’s marketing and sales manager, Djamel Bencheikh, credited team work for bringing PNG’s number sport to the next level.