The agreement will see PNG Fashion Week move from the national's capital, Port Moresby, firstly, into the Morobe Region with the Lae Fashion Week leg taking place in October 2018.
PNG Fashion Week said: “This is a landmark deal because it goes beyond traditional sponsorship. Under the agreement, which is the first-of-its-kind, PNG Air will become the official airline of all PNG Fashion Week events in 2018, starting in Lae in October.”
PNG Air will release the “PNG Fashion Week Travel Packages” to consumers during Lae Fashion Week, providing the best travel rates.
Purchase of the PNG Fashion Week Travel Packages will also give consumers free entry into the PNG Fashion Week 2018 events.
Philma Kelegai, Managing Director of PNG Fashion Week, said: “PNG Fashion Week and PNG Air represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative.
“It is our goal at PNG Fashion Week to be a national platform, and PNG Air has allowed us to fulfil this. We are able to use this platform to reach out and empower Papua New Guineans across the country.”
Lae Fashion Week is scheduled for 20th October at the Royal Yacht Club. It will feature fashion designers, artists and models from across the Momase and Highlands regions.
This partnership with PNG Air will see the top designer and model, selected by PNG Fashion Week officials, flown to Port Moresby to participate in the spring season of PNG Fashion Week scheduled from the 22nd - 24th November.
“This is a wonderful program being developed to showcase PNG fashion and the talent that is out there,” said Paul Abbot, Acting CEO PNG Air.
“PNG Air are proud to be able to assist in a small way the efforts to further develop this talent and showcase it to the country. As an emerging brand which is proudly PNG and whose brand identity is very much contemporary PNG elements, we see this as a very good fit.”
For more information or to participate in the Lae Fashion Week or PNG Fashion Week, call 7819 8291 or email email@example.com.
(From left: Linda Honey - Commercial Sales Manager, PNG Air, and Philma Kelegai, Managing Director, PNG Fashion Week)