Reality in PNG stands that there is no music industry.
For artists who think of reaching audiences beyond the Pacific Ocean, it’s about seizing the perfect opportunity.
And few of such opportunities arise through platforms like the Coke Studio.
Coke Studio is an international music franchise which features live studio-recorded music performances by established and emerging artists.
Trend Media, in partnership with Coca-Cola, introduced this into PNG last year.
In its second year now, the platform and artists are growing together.
Hip-hop fusion artist SpriggaMek is one artist who seized this opportunity, and has never looked back.
He performed in Season 1 and was called back to perform in Season 2.
Through his influence, other emerging hip-hop artists like the Planet Native got on board.
“When knew it would lead to great exposure,” says Stud Cruiser – rap artist, Planet Native.
And one of such exposure arrived this week.
These artists were invited to perform for the PNG part of the FIFA trophy tour, allowing them the opportunity to see one of the most coveted football trophy worldwide.
For female artist Mereani Masani, this was her second performance at a FIFA occasion.
Her first was performing with fellow artist dAdiigii, at the FIFA women’s under 20, two years ago here in Port Moresby.
The opportunity this year however was because of her connection to the Coke Studio.
For Masani, the Coke Studio season two is special because she gets to sing with her recently formed all-girl band – which stands to inspire women.
One message to other artists – seize any opportunity and make the most of it, says Sprigga Mek.
Meantime, Coke Studio 2 premiered last night with the – the Making of Coke Studio Season 2.