Spotify is giving away a free Chromecast to first-time subscribers

TIDAL may have The Life of Pablo, but Spotify has just introduced a deal-sweetener of its own that's sure to draw in new customers.

The music streaming service is giving away a free Chromecast to first-time subscribers who take out a three-month subscription.

The deal is valid in the UK and US until February 28, but anyone who has held a premium account in the past does not qualify for the freebie.

Spotify has launched the promotion at a time when TIDAL is shooting up the App Store charts thanks to its exclusivity deal on Kanye West's Life of Pablo.

Meanwhile, Apple Music has emerged as a credible threat to Spotify's dominance, having reached 11 million paying customers in its first year.

It took Spotify more than six years to reach the milestone of 20 million users, but the music streaming market was a fraction of the size it is today when the Swedish firm started out.