Barata Streetstuf is a local business that specialise in headgear - customised PNG Snapback and very recently, PNG inspired printed Bucket hats.
DJ TraVy is PNG’s next big sound in music, bringing a combination from electro through to latin house onto to dancefloors throughout PNG as well as various music tracks and videos.
The two parties entered into a partnership on Monday, Novemeber 14, which will see DJ TraVy wearing exclusively Barata Streetstuf headgear in upcoming gigs and music videos.
This partnership also automatically includes the AlterNatives and JA Video Production, who also have a partnership with DJ TraVy.
While this may seem like a normal business partnership, founder and owner of Barata Streetstuf, Christopher Lam clarifies that there is more to this partnership.
“The idea here is for them to wear our products exclusively as ambassadors to promote us and we will in turn promote them. But it does not end there,” Lam said.
Lam explained that more importantly was at the end of the day, using this platform to reach out to a wider mass of young Papua New Guineans.
“Our business has a social plan that requires us to give back to the community and we understand that DJ TraVy and the boys use their talent to raise awareness on social issues especially to young people. So the angle here is us trying to influence the new generation of young Papua New Guineans to think out of the box and inspire them to use their talents to speak out on issues they face as well as their hopes and aspirations for better PNG,” he said
(Sam Kopi from AlterNatives representing DJ TraVy and Barata Streetstuf Founder Christopher Lam announcing the partnnership: picture supplied by Barata Streetstuf)