Chairman of Kina, the newly brand financial institution, Sir Rabbie Namaliu has praised the company for branding itself as the ‘brand and the spirit for the people.’
Speaking at the launch yesterday, Sir Rabbie says the brand reflected the spirit of the country, the people, traditions and culture.
He said the brand also does not reflect where the company came from but the future commitment and prosperity of the country.
He said with the recent acquisition of Maybank PNG which is the missing link, Kina is now ready to serve the people of this country with dignity and pride.
“With our banking services, we have more ways of helping our people and live the lives they choose with the wide ranges of service we will be providing,” Sir Rabbie added.
The Kina logo draws inspiration from the traditional, woven bilum bag and the bold patterns of tapa bark cloth.
The intertwined strands reflect the two-way partnership between Kina and its customers, converging in a common goal of prosperity.
The Kina colours are intentionally warm and energetic, inspired by the country’s vibrant and extraordinary people, flora and fauna reflecting a bright future for Kina and PNG.
The brand slogan - “together it’s possible” - makes a pledge to the customers, reinforcing the strong relationship that forms the cornerstone of the Kina brand.